QW Direct – Cookie Policy

Last Updated: 5 September 2025

1. Introduction

This Cookie Policy explains how QW Direct (“we”, “us”, or “our”) uses cookies and similar technologies on our website at https://qwdirect.com.au (“Website”). It explains what these technologies are, why we use them, and your rights to control our use of them.

This policy should be read alongside our Privacy Policy, which explains how we handle other personal information.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help us understand how you interact with our site, improve its functionality, and deliver a better, more relevant user experience.

3. Types of Cookies We Use

We use the following categories of cookies:

  • Essential Cookies: These are required for the core functionality of our website. Without them, services like our enquiry forms may not function correctly.
  • Performance & Analytics Cookies: These help us analyse site usage and improve performance by collecting anonymous data. For example, we use Google Analytics to understand which pages are most popular and how visitors navigate our site.
  • Advertising Cookies: These may be used to track your browsing habits after visiting our site to help us deliver more relevant marketing information. For example, we may use the Meta (Facebook) Pixel for remarketing purposes.

4. Third-Party Cookies

We may allow certain third-party services to place cookies on your device to support analytics and advertising. These providers may include:

  • Google Analytics – for traffic and behaviour analysis.
  • Meta (Facebook) – for remarketing and ad optimisation.

These third parties collect data independently and are governed by their own privacy policies.

5. Our Approach to Consent

We respect the privacy rights of all our website visitors, regardless of their location. For this reason, we provide all users with clear choices and control over non-essential cookies through our cookie consent banner. This approach ensures we meet the high standards set by international privacy regulations like the GDPR for all users.

6. How to Manage Cookies

You can control or disable cookies at any time through your internet browser’s settings. Please note, however, that disabling essential cookies may impact your experience and the functionality of our site.

Helpful links for managing cookies in popular browsers are listed below:

7. Updates to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically to stay informed.

8. Contact Us

If you have any questions about our use of cookies, please get in touch via our Contact Page.