Gifting and selling promotional products can be an exciting way to improve brand awareness for your small business while also nurturing renewed sales. A lot of success can be enjoyed by creating funny marketing techniques and novelty products. Here are some tips on how to successfully execute fun marketing campaigns.
Understand Your Target Audience
The process should start with a comprehensive analysis of your customers. You should already have systems in play that will help you collect data. Go over all the data you can find to understand your customer demographics, such as age, race, income, gender, political views, pain points, and more. Use this information to guide you so that you can craft promotional products to appeal to your target demographic.
You can flesh out your ideal customer by giving him or her a name, occupation, and backstory. Whenever you make a marketing decision, you’ll want to consider how your ideal customer would respond to it.
Design the Branding
You need consistent branding on all of your promotional products to ensure consistency. The more consistent you are, the easier it will be for consumers to recognise your brand.
The logo design can contain graphics, colours, slogans, and fonts. Design your logo carefully so that it appeals to your target audience while still accurately representing your brand.
To amp up the fun, you can use bright colours and graphics and a funny slogans. Make the slogan something memorable that people may even start to quote to each other.
Pick Fun Promotional Products
You can print your logo on just about anything these days. There are some common products commonly used for promotional purposes, such as pens and baseball hats. However, if you want to stand out, you will need to be a tad more creative than that.
Think about products that apply to your industry. For example, if you work in the plumbing industry, you can brand your own plumbing tools. Or if you work in the alcohol industry, brand your own bottle openers.
You also want your products to be something the recipient will use all the time. If your products remain at the bottom of a junk drawer and never get used, they won’t provide the desired effects.
Once you decide what you want to create, you will need to create a plan to manufacture it. Most small businesses don’t have the resources to manufacture promotional products in-house, so you need to find a reliable outside manufacturer that fits your budget.
Feature Novelty Promotional Products On Social Media
There are a lot of ways to market your products. You want a platform that specifically caters to fun marketing campaigns, such as social media.
Billions of people around the world utilise social media on a regular basis. It’s primarily used as a way for people to connect online. However, it’s also a great source of entertainment.
People scroll through their social media feeds looking for something to amuse them when they have downtime. Many users will scroll past a majority of the ads. However, if your ad stands out in a positive way, social media users may give it attention.
One of the great things about social media is that you don’t have to pay to post advertisements. However, it may take some effort to generate a following. If you plan on using social media to promote yourself, you need to find ways to encourage people to follow you on social media. Promote your social media in other places, such as in your brick-and-mortar store or at the bottom of your marketing emails. You can also give social media followers exclusive promotions and access to special products/content.
Don’t hesitate to have fun with your social media posts. And don’t forget a call-to-action at the end.
Give Products to Your Employees and Top Clients
When you invest money in new promotional products, it can be wise to start promoting the products from the inside by giving them to your employees. Your employees will be able to tell friends and family about the products when asked. It can also help promote personnel morale to treat them to gifts, even if they are promotional.
You should also give some promotional products to your best clients as a thank you for their patronage. They can also be used to incentivise large orders from clients.
Write Fun Product Descriptions for Your eCommerce Site
If you plan to sell your promotional products on your eCommerce store, you need to create detailed and effective product descriptions for each of the products. You want the product descriptions to be appealing and descriptive while also being concise.
Product descriptions should also include photos and videos. The more photos and videos for each item, the better.
Showcase Your Products at a Trade Show
Trade shows are events for industry members to come together to promote relevant products and services. It can be a fantastic place to network and generate leads. It’s customary to give people gift bags at trade shows. You can hand out less expensive products to anyone who stops at your booth and demonstrate the other products to people with a discount exclusive to people who attended the trade show. You’ll also need signage for the trade show. The signage should follow your branding while still standing out.
Conclusion
Marketing has a purpose, and you need your investment to produce results, but that doesn’t mean you can’t have fun with it.
