As a marketer or business owner, you should know by now how important and beneficial promotional products can be to your eventual profit margin and marketing strategy. These promotional products may come at a cost, but in the end they can bring in more loyalty and profit to your company than what you initially spent.
That’s why it’s important that you try to get your promotional products in bulk. When you get them in bulk, you almost always receive considerable discounts compared to when you buy in smaller quantities. Your savings become even more significant when you consider that prices in general tend to rise. Buying in bulk also saves you a lot of time and effort compared to buying a few promotional products at a time.
But in order to obtain the maximum benefits when buying in bulk, you have to do it the right way. Here are some tips to keep in mind:
- Make sure you’re ordering the right products. If you buy the wrong promotional products, those that your recipients don’t care for, then you’ve wasted a lot of money in the process. Try to assess your customers and come up with a carefully considered profile so you know what type of promotional products they will appreciate. See what works for your competitors, and do something similar or better. Something that is long lasting like a fridge magnet or drink coaster may work better than a pen that will be disposed of when the ink runs out.
- Consider the reputation and history of the promotional product supplier you’re doing business with. The best ones to consider are those who have an extensive history in the industry. Check out what other customers say about them. You want to be sure that they’re not out to make a quick profit at your expense. Choose a company that realises that dealing fairly with you can lead to a much more profitable relationship for both parties.
- Make sure you get a fair and accurate quote. There must be no hidden charges and expenses that can increase the amount you have to pay. If a goods and services tax or a value added tax is going to be in effect, may sure it is included in the quote. No one likes surprises fees and bills after the goods have arrived.
- Ascertain what you will be receiving for your money. What you get should also be clearly explained or documented. For example, if delivery charges are part of the cost, then it should be noted in your agreement. It shouldn’t be added after the price has already been agreed upon.
- Be mindful of the time factor. The first thing to consider here is the delivery schedule. If you have a strict schedule or you need the items urgently, you should do business with a company who can meet your time requirements. Also, you have to consider the durability and shelf life of the promotional products. If you plan on distributing your products over a span of six months, you may not want to buy promotional products that last only a few weeks before they get damaged. Food products, for example, won’t last long.
- Go for superior quality. Even if you plan on buying cheap promotional products, you should not compromise quality. The promotional items should look good, function properly, and last long. Remember that the quality of your promotional products reflects upon the quality of your brand or company.
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