Trade shows are a great way to promote your products, business and brand The effectiveness of participating in trade shows depends on two major factors: (1) how many people you’re able to reach, and (2) whether these people will remember your company after the event. Just about every experienced marketer knows that branded giveaways are one of the best ways to promote your company at these events, and be remembered well after.
Branded giveaways don’t always have to be expensive. In fact, the more affordable ones can provide the best ROI of them all.
- They attract more people to your booth. After all, a freebie is a freebie, and a useful and attractive freebie can be kept for a long period of time. You can use decorative silicone wristbands, non woven bags, personalised lanyards, rubber drink coasters and pens for giveaways. Make sure they’re designed within your target group in mind, and they won’t be thrown away immediately. With these items, you can attract more people so that they can see what you have to offer in your booth.
- People who receive gifts are generally more apt to feel more positive about your company. This is a natural consequence when people receive gifts, and often they develop this need to reciprocate. It’s not always all that easy to harbor ill feelings about a company which has given you a free gift.
- You can use the giveaways as exchange items. For example, you can exchange your items for a name, a business card, or even an email address. This is one way to obtain a tangible return for your investment, on top of intangible benefits.
- Your brand on the item serves as a constant reminder of your company. This can really increase awareness in your company among prospective customers. What’s more, the quality of the giveaways reflect your company image as well. If you offer something that is useful, durable, and attractive, then the recipient will feel the same way about the products and services you offer.
And that’s the reason why you have to be careful about the items you choose to give away. They have to be durable so they won’t break easily and end up in the bin right after the tradeshow. They have to look appealing so people won’t be embarrassed to use them. And finally, they also have to be useful so that they will be constantly used instead of being kept hidden somewhere, to gather dust. A personalised pen or drink coaster are classic examples of items that actually will be used.